The Kind Master is Petting Puppies

Transmutation of the Simplified Populist Rhetoric into Instagram Photography

The Kind Master is Petting Puppies

Transmutation of the Simplified Populist Rhetoric into Instagram Photography

Slovenian President Borut Pahor, dogs and Instagram. Selected by Teja Miholič.

The communication power of the social network Instagram is important to address due to its relaxed nature of presenting details from the ordinary lives of individuals. A comparison of the manners in which influencers and politicians represent themselves brings to front a changed dynamic of social power, as it is available online to anyone who can persuade followers to identify with them or to wish to do so in the future. Two ways of identification with an influencer are assumed, namely increasing and decreasing of distance between them and their followers. The text focuses on the latter, where politicians approach the people by showing the banality of their everyday lives. After reviewing the profiles of two Slovenian politicians, a noticeable pattern is that they most often do so with photographs of puppies and kittens.

You must be a subscriber to view the main content of this page. Please subscribe to an option that fits your needs and get access to core content! If you are already a subscriber just sign in below. If you have purchased a subscription via Offline payment, the content will be unlocked upon receiving your payment.

Unlike in the material world in the social networks techno-capital rules, which places the master and an average human on an equal level.
Reading time: 7 min.


sign up

and get the latest news and calls for papers & projects

Our site uses cookies to improve our services. As an user you need to agree to the usage and accept our conditions. We are currently using only necessary cookies for normal web page functioning. For more information visit our Privacy Policy and Terms of Service. For more information on the cookies that we use please check the list below.  

This cookie is native to PHP applications. The cookie is used to store and identify a users’ unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.

I consent to the cookie usage, agree with the Terms of Service and Privacy Policy and want to continue using the web-page.