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Jason Fulford is a photographer who thinks and works like a poet: mixing thinking and feeling, things clear and vague, piling the contents only to eventually cut them to the most essential pieces, and expressing himself in an almost game form only to code the message to be appreciated on different levels. In his art, Fulford explores different ways to express the paradigms, paradoxes, unlikely proximities, and whatever he finds fascinating. When approached directly, he describes his work as “I take pictures of all sort of things and then re-contextualise them.” In a rather scholarly way, we would describe him as a refined formalist whose work is set to send a message. In his interview with Emina Djukić and Peter Rauch, Fulford delves into his bookmaking process, explaining the underlying method of his creative agenda, the process that starts the bookmaking process, the difference in relation between images and text in his books, the specifics of working with images and text simultaneously, the different roles of text and images, and the use of images to transcend into something meaningful.